Crocs Brings the Love to Brides
Posted March 19, 2010on:
Have you ever been to a post-Thanksgiving Day sale at say, somewhere like, Macy’s or Bloomingdales? Women line up outside the store hours before it’s open, all for the opportunity to stand elbow-to-elbow with other shoppers intent on finding the best bargains. It is not for the faint-hearted. Bargain-hunting women can be more competitive than most professional athletes. Look out!
The Running of the Bride event sponsored by Filene’s Basement in Altanta, Georgia is like that…only with about 100 times the intensity. This morning, close to 1000 brides-to-be lined up outside of Filene’s, waiting for the doors to open so that they could find the “perfect” dress at bargain prices. (Media coverage of the event can be seen here and here.)
While these women waited on line for hours in the early hours of the morning, Crocs, Inc. was there to provide a little love and comfort with shoe and coupon giveaways. After all, the perfect dress has to have the perfect shoes, does it not?
Crocs’ reception ready shoe styles are just what these brides need. I know that when I was married 29 years ago (oh, no, wait, I mean almost five lovely years ago–love you, honey!), I couldn’t wait to take off my torturous strappy shoes at the reception and put on my fun, cozy flats. They were nicely hidden under my long gown, but they were so cute that I was happy to show them off to friends and family, too.
Now other brides have this same option with styles such as the Lady and Malindi. A veteran bride, myself, I wish I could take each one of these ladies aside and tell them that it’s not just about the hair, the make-up and finding the awesome 80’s cover band that will belt out an awesome rendition of Celebration. Go ahead and worry about the other bigger details like the food, invitations and flowers (because we know you will anyway). Let Crocs take care of your feet, ladies. You should have a fantastic time at what will likely be one of the biggest parties you’ll ever throw. Have fun!
And to all those women who braved the big sale this morning, congratulations. Hope you found what you were looking for.