Inside Crocs- Women’s Footwear Design
Posted April 21, 2010on:
Are you one of those people who love to watch the “making of” segments on DVDs? Are you are fan of the VH1 series Behind the Music? Maybe you are like me in that you have an innate curiosity about the way things work. If so, then this new blog feature is right up your alley.
Welcome to our new series, Inside Crocs, where we will take readers “behind the scenes” of the company from corner to corner. First up, is Footwear Design.
Ever wonder where Crocs shoes begin? Who is behind these great designs? Earlier this week, I sat down with Kathy Santos, Senior Designer for Women’s Footwear and 13- year veteran of the footwear industry to ask these questions and more.
Crocs: Why Crocs?
KS: I thought Crocs was a great fit for me–the customer-base. I worked for a lot of years in this kind of mainstream- primarily women- consumer base, so it felt like a really good fit.
Crocs: Designers traditionally find inspiration in a very diverse range of places. Where do you find your inspiration?
KS: I trend constantly. It’s something that I do everyday. It’s understanding what is going in the world in many facets. I also love looking at fabrics and materials for inspiration. Apparel and house wares also give me great inspiration.
Crocs: What about designing women’s shoes appeals to you?
KS: I haven’t always done just women’s product. I enjoy it because I think women are fun. They’re bold with color and they’re bold with print, and they always want newness. It’s amazing, just by combining things in a different way, you can take something that they’re familiar with, do it in a new way, and it can be all fresh, new and exciting.
Crocs: What advice would you give to students/professionals who want to pursue a career in footwear?
KS: Love what you do. Follow your heart. If you love it and have a passion for it, then you’re in the right place. Get the right skills and design your passion… you’ll be fine.
Crocs: Anything else you’d like to share?
KS: It’s always a team effort. No designer is an island. It’s always a team effort to come up with great product that will sell to our consumer and be right for the brand.
Thank you, Kathy, for sitting down with us. Keep up the great work!