crocs blog

Archive for June 2010

Field Hockey at 2006 Commonwealth Games

(Courtesy of Commonwealth Games Canada)

More than 250 Canadian athletes are preparing to compete at the Commonwealth Games taking place in Delhi, India from October 3 to 14.  This year, Canadian competitors will have an edge over the competition as Crocs Canada has partnered with Commonwealth Games Canada (CGC) to provide Canadian athletes with innovative footwear designed to help with post-competition recovery.

Crocs’ Prepair™ Collection delivers biomechanical benefits in comfort, health and recovery, including notable reduction in peak muscular effort and peak pressures that relieve strain on the musculoskeletal system.

“This shoe has been market-tested with athletes who’ve confirmed good results for training and performance recovery,” said Scott Stevenson, CGC Director of Sport. “When we heard about the Prepair products, we jumped on the opportunity to partner with Crocs Canada.  Providing this quality footwear for Canadian athletes is one more way in which we can contribute to best-ever performances at the Games.”

“We are thrilled to support Canadian athletes competing in the 2010 Commonwealth Games,” said Andrew Nichols, Director, Marketing & Strategic Sales of Crocs Canada. “Athletes have long been wearing Crocs shoes for their superior function and comfort. The Prepair Collection was designed specifically with those athletes in mind, and is sure to become the premier choice for anyone looking for recovery footwear.”

About Commonwealth Games Canada

Commonwealth Games Canada (CGC) is the international franchise holder for the Commonwealth Games and Commonwealth movement in Canada, and an active, contributing member of the Canadian sport community. The mission of Commonwealth Games Canada is to strengthen sport within Canada and throughout the Commonwealth, by participating in the Commonwealth Games and by using sport as a development tool.

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Today is the 34th Bike to Work Day in Boulder Colorado and people across the state turned in their automobiles in favor of two-wheel transportation.  More than 35,000 Coloradoans are expected to participate this year, thousands in our hometown of Boulder, Colorado.

Crocs biking duo, Footwear Designer, Arthi Pugazhenthi and Market Research Manager, Caroline Rydberg teamed up to pedal the ten miles to our corporate headquarters in rural Boulder County for the third year in a row.

And were joined by Senior Footwear Designer, Cheng Kue who opted to ride the 30+ miles from Denver on his gas saving motorbike.

There are lots of  great reasons to bike to work any day of the week:

  • It’s a great way to fit exercise into your day;
  • Fewer cars on the road means less congestion on roads and pollution in the air;
  • Cycling energizes you to start your day and de-stresses you afterward so you arrive at work and home feeling refreshed;
  • You save a lot of money on gas and maintenance for your car; and
  • You might surprise yourself by loving it.

So get out there and enjoy a summer day on two wheels!

Father’s Day is on Sunday, June 20th and we wanted to take a minute to wish all of the amazing dads out there a wonderful day. Did you know that this year marks the 100th anniversary of the first Father’s Day? According to the YMCA, the very first Father’s Day was celebrate at the Spokane YMCA in Washington on June 13th, 1910. Of course, today it is celebrated worldwide in more than 80 different countries. (I wonder if the #1 gift to dads worldwide is a tie?)

The YMCA of Greater New York asked New York City kids what their fathers mean to them. Out of the mouths of babes…

Anne Klein

Earlier this week, I sat down with Anne Klein, Creative Lead, Jibbitz & Crocs Accessories. Here’s a look at our conversation around her design involvement  with kids’ footwear, Jibbitz and Crocs accessories.

How long have you been at Crocs?

I originally came to work for Jibbitz™ in August 2006 and shortly later, we were purchased by Crocs™.  Everything took off from there.  I worked primarily on Jibbitz™ and then worked on Crocs™ kids’ footwear for a year on the Fall 2010 line and Spring 2011 line. Now, I am working to grow the Jibbitz™ and Crocs™ accessory business.

What kids’ style do you think will have an impact from the Fall/Winter 2010 line?

I think Crocs™ is doing a great job designing different styles. Most people think we make only clogs, but we’re really exploring many different silhouettes with the same core properties of comfort and fun.  Particularly for kids, for Fall 2010 it was really important that we create Back to School shoes.  So, we have a whole team of designers across the world that pulled together and made some great designs. In the U.S. we take all of those designs, whether they’re our’s, or Italian designs, or fellow-colleagues’, and we pull them all together. We color them, assign prints to them, and put it all together to form a cohesive collection that merchandises well.  I think Back to School items like our sneakers for boys and girls will be a big hit – particularly the Crocband™ Sneak. I think CrocaSam and CrocaSally will be big hits because they are a cute winter boot style that’s warm and easy to slip on and slip off.  There are a lot of other great designs coming too, so get excited!

Crocs Flibberty Purse

What is happening in the Crocs Accessories?

Jibbitz™ has had great success by creating vehicles, other than our footwear, that can hold charms.  Items such as the Crocs™ O’Dial and the Flibberty Purse have received a lot of customer attention.  I designed the Flibberty Purse—it’s a little molded purse that comes with a big plush flower charm.  Girls can put extra charms in it, too. Toys”R”Us sells it as a game carrier since many portable game devices fit perfectly into it. Customers are definitely interested in additional products for their charms—from footwear to a variety of molded and non-molded accessories.

What do you love about your job?

What I love about Jibbitz™ and Crocs™ Accessories is that it’s very exploratory and experimental. It means constantly trending at a bigger level, because it’s not segmented to one particular product.  It deals with a variety of products.

Where do you draw your inspiration from?

Honestly, everything can be inspiring. I really try to tune into what is happening on a worldwide level, what’s happening in economics and in politics. Things that really speak to what people are feeling and how they’re buying, and even what their eye is turning towards creatively. So, that inspires me to try to predict how people are going to shop and how they’re going to feel in a couple of years from now. It’s like predicting the future…but it’s educated at the same time.

I really can draw inspiration from anything and it can be as obvious as going to an art museum and seeing some VanGogh’s to something like this bottle cap.

What advice would you give new designers just starting out?

It’s one thing to be a designer, and it’s totally different to be a smart designer. I think you’re a much better designer when you understand what’s around you—you understand the trends around you, you understand how the sales people sell it, and you understand how the customers look at it. So, it’s not just “I draw pretty shoes or pretty skirts,” it’s so much more involved.  Approach this as a learning experience if you’re just getting started and absorb everything.

Thank you, Anne, for sitting down with us and sharing your story with the Crocs community!

Top 15 Semi-Finalists

With more than 200 entries and 3600 votes from fans all over North America, Crocs announced yesterday the Top 15 Semi-Finalists in the Crocs Ambassador contest. We received so many wonderful entries and it was amazing to see the interest from our fans in becoming a Crocs Ambassador.

Crocs fans are a colorful group, without a doubt, and their enthusiasm for our shoes is absolutely contagious. As a thank you to all of those who submitted entries, we’ll be sending somethin’ special to your inboxes. Stay tuned.

But, the contest continues on! Be sure to visit the Facebook fan page to view the Top 15 Semi-Finalists and cast your vote for whom you think should make it into the Top 10. Ten lucky finalists will be invited to Colorado in early-July for a couple of days, where we’ll have the opportunity to meet one another and get to know the group. Five ambassadors will be chosen from that group of 10 to be our Crocs Ambassadors! We are so excited about meeting these folks. Vote now and vote daily until June 25th!

Pink Crocs Donated

Crocs Cares donated more than 10,000 pairs of Crocs to the Lamia Afghan Foundation.  The Lamia Afghan Foundation receives donated goods and, with the help of the Women of Hope Project in Kabul, delivers them to the children throughout the region.

Over 76,000 pounds of aid, including Crocs shoes, school supplies, clothing and other essential items was included in this distribution.  More shoes will be delivered throughout other refugee camps in Afghanistan thanks to the hard work and volunteers of these foundations and the U.S. Military.