crocs blog

About Crocs, Inc.

We are a designer, manufacturer and marketer of footwear for men, women and children under the Crocs™ brand. All of our footwear products incorporate our proprietary closed-cell resin material, which we believe represents a substantial innovation in footwear comfort and functionality. Our proprietary closed-cell resin, called Croslite™, enables us to produce a soft and lightweight, non-marking, slip and odor-resistant shoe. These unique properties make our footwear ideal for casual wear and for recreational uses such as boating, hiking, fishing or gardening, and have enabled us to successfully market our products to a broad range of consumers. Crocs™ Shoes combine fun colors and innovative designs to provide a new level of comfort, functionality and style in the casual lifestyle footwear category at attractive retail price points ranging from $29.99 to $59.99. Since we began marketing the first Crocs model in November 2002, we have expanded our product line to include several styles in many different colors.

The broad appeal of our footwear has enabled us to successfully market our products to a wide range of distribution channels. Crocs™ Shoes are currently sold through traditional footwear channels, including specialty footwear stores such as Brown’s Shoe Fit and Journeys, sporting goods and outdoor retailers such as The Sports Authority, Dick’s Sporting Goods, REI, Bass Pro Shops and West Marine, and department stores, including Dillard’s, Nordstrom and Von Maur.

Our products are also sold through a variety of specialty channels including gift shops, uniform suppliers, independent bicycle dealers, specialty food retailers, health and beauty stores and others. We distribute Crocs™ Shoes through over 6,000 store locations domestically and we have begun selling our products in over 40 additional countries worldwide. We also sell our products directly to consumers through our website, http://www.crocs.com, and through company-operated kiosks that are located in high foot traffic areas. Our website and kiosks serve to promote our products and increase brand awareness.

We currently manufacture Crocs™ Shoes in our own facilities in North America, and in third party manufacturers’ facilities located around the world. A core element of our business strategy is to maintain the flexibility to offer our retailers timely inventory fulfillment throughout the year while capitalizing on the efficiencies and cost advantages of large scale contract manufacturing. As part of this strategy, we intend to produce a significant portion of our footwear in our company-operated North American facilities, which provide us maximum production flexibility to more quickly meet changing customer demand. In addition, the geographic diversity of our company-operated and third party manufacturing facilities allows us to more efficiently and cost-effectively serve specific markets around the world.

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